How I Help

I’ve stepped into interim leadership, advisory, and transition-support roles during periods of growth or change.

I work with organizations that need clarity and steadiness in their digital systems—not more tools, more speed, or more patchwork fixes.

My work is intentionally scoped and focused. I help you make decisions you can stand behind, then support those decisions until things feel stable again. The goal is not constant motion, but forward progress that holds.

This work often sits between strategy and execution, with accountability for outcomes rather than tasks.

Fractional Ecommerce Systems Leadership

When ecommerce or B2B systems have grown more complex than expected, I step in as a short-term, fractional leader to provide steady ownership.

This work often includes:

• wholesale pricing and access logic

• login, approval, and account flows

• platform transitions or cleanups

• helping teams move out of constant “fix-it” mode

I provide continuity and direction during periods of change, then help set things up so you’re not dependent on me long-term. The goal is stability—not heroics.

Best for:
Shopify Plus brands, growing ecommerce teams, and organizations transitioning away from heavy outsourcing.

Engagement style:
Retainer-based · typically 3–6 months · intentionally scoped

Architecture & Platform Advisory

Sometimes the work isn’t about doing more—it’s about thinking more clearly.

This is advisory work for teams facing high-stakes or hard-to-unwind decisions. I help you understand what’s really happening in your systems and talk through options before choices are locked in.

I support teams by:

• reviewing existing systems and architecture

• talking through tradeoffs and second-order effects

• helping you decide what not to do

• offering a steady outside perspective when decisions feel loaded

This is not execution-heavy work. The outcome is confidence, alignment, and direction.

Best for:
Founders, internal teams, agencies, and organizations navigating migrations, integrations, or long-term platform decisions.

Engagement style:
Advisory retainer · limited hours · focused conversations

Mission-Driven Advisory

I offer defined-scope advisory support for non-profits and small organizations working with limited resources and significant responsibility.

The focus here is on:

• clarity

• prioritization

• sustainability

Rather than trying to do everything at once, we focus on what will matter most over time—and how to move forward without exhausting people or budgets.

Engagement style:
Short-term advisory · fixed scope · realistic pacing

How to know if this is a fit

I work best with people who value clear thinking, honest conversations, and long-term stability over quick fixes. If your systems feel fragile, inconsistent, or harder to manage than they should be, that’s usually where I come in.   

If you’re unsure which category fits, that’s usually a sign we should talk.