Calm leadership for complex digital systems
I help organizations make sense of ecommerce, B2B, and platform decisions — so things stop breaking, teams stop guessing, and progress feels steady again.
What I Do
I work with organizations that have outgrown patchwork solutions—whether that’s a Shopify Plus store with wholesale complexity, a team relying too heavily on outsourced fixes, or a non-profit trying to make careful decisions with limited resources.
My role isn’t to rush, overwhelm, or sell you tools you don’t need.
It’s to help you see what matters, decide what comes next, and move forward with confidence.
Who I Work With
I work best with:
- Ecommerce and Shopify Plus brands navigating growth, B2B, or change
- Organizations transitioning from outsourced execution to clearer ownership
- Non-profits and mission-driven teams who need guidance more than volume
If your systems feel fragile, inconsistent, or harder to manage than they should be, that’s usually where I come in.
How I Help
Fractional Ecommerce Systems Leadership
I step in as a short-term, fractional leader when ecommerce or B2B systems need steady ownership.
This often includes:
- wholesale pricing and access logic
- login and approval flows
- platform transitions or cleanups
- helping teams get out of “fix it again” mode
The goal is stability—not heroics
Architecture & Platform Advisory
Sometimes teams don’t need more work done—they need clearer thinking.
I help by:
- reviewing existing systems
- talking through options and tradeoffs
- helping you choose paths you won’t regret later
This is especially helpful when decisions feel high-stakes or hard to unwind.
Mission-Driven Advisory
I offer defined-scope advisory support for non-profits and small organizations working with tight budgets and big responsibility.
The focus is on clarity and direction—so limited resources are used wisely and sustainably.